Japanese department store PARCO has sent its mascot, Parcoala, for a ride with the new generation of the anime series Yowamushi Pedal — and it’s in honor of the show’s return, as well as the upcoming PARCO Grand Bazaar.
The PARCO Winter Grand Bazaar runs from January 1-17, 2017, at various PARCO locations across Japan. While the commercial and key art focus on outfits, housewares and various items from other departments will also be discounted.
Also during the event, shoppers will be able to to pick up a variety of YowaPeda merch, including a PARCO lucky bag and several pinback buttons.
The campaign coincides with the launch of the third season of the YowaPeda anime, and will also serve as promotion for the upcoming stage play opening on February 25.
More information on the Bazaar can be found on the official collaboration site.
Source: Natalie Comic
Kara Dennison is responsible for multiple webcomics, runs social media and interviews for (Re)Generation Who, and is half the creative team behind the OEL light novel series Owl’s Flower. She blogs at karadennison.com and tweets @RubyCosmos.