Yamagata-based company Rices has announced that it will release three Yamagata-rice brands with a package featuring its original moe idol unit ※RiCes (pronounced as li-ce-su), consisting of Tuyahime Uzen, Haenuki Shonai, and Hitomebore Miyagi, on November 12. The tagline in the main visual below is written as “We are making our debut as Shinmai/新米!!” In Japanese, the word “新米” can mean “New Rice” and “Rookies.” Currently the unit is not yet authorized by the prefecture government.
Each girl represents popular rice brands in the region, including “Haenuki” which has ranked as “Special A” for 19 consecutive years. The price of the 5kg rice bag is 2,500 yen (about 20.70 US dollars) for “Haenuki” and “Hitomebore,” and 3,000 yen (24.85 US dollars) for “Tsuyahime.”
Source: press release