Japanese Dragon Ball Z fans now have another reason to post pictures of their food on Twitter and Instagram, because a new promotional campaign combines the power of Toshiba’s VEGETA brand of refrigerators with that of Akira Toriyama’s surly Super Saiyan, Vegeta.
By following the official Twitter and Instagram accounts for the campaign and then posting pictures of home-made meals on Twitter or Instagram along with the official contest hashtags, Japanese social media users can enter to win a 3 month supply of fresh vegetables (15 prizes total), a Vegeta-themed okonomiyaki spatula set (15 prizes total), or both (3 prizes total).
The VEGETA x Vegeta campaign runs until February 28, 2017.
Official VEGETA x Vegeta campaign page
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.