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MIAMI, Fla. – February 6, 2018 – Telemundo Deportes’ Spanish-language coverage of Super Bowl LII on Universo last Sunday, Feb. 4 reached close to 1.4 million total viewers, according to Nielsen, 10% higher than the cable network’s coverage of Super Bowl in 2015 (coverage included pre-game, Super Bowl game and post-game.) Universo’s broadcast of the Philadelphia Eagles’ 41-33 win over the defending champion New England Patriots averaged 543,000 total viewers (+48% vs. Super Bowl XLIX in Feb. 2015) and 317,000 adults 18-49 (+22& vs. Super Bowl XLIX in Feb. 2015), ranking Universo as the #1 Hispanic cable network during the game. In addition, Universo out-delivered Spanish-language broadcast networks, including Univision, Azteca America and Estrella TV among the 18-49 and 18-34 demos. The network also outperformed English-language broadcast networks Fox and CBS among adults 18-34, and ranked #1 among all cable networks regardless of language in total day, among Hispanic key demos.
As part of Telemundo’s marketing efforts to promote the 2018 FIFA World Cup Russia™, the network produced a 10-second commercial starring Andres Cantor and his mic-dropping signature goal to run during NBC’s broadcast of Super Bowl. The spot aired during NBC’s second highest-rated quarter hour of the game, averaging 109.3 million total viewers, 11.9 million Hispanics.
Telemundo Deportes, one of the leading providers of sports content in Spanish in the United States, is home to two of the world’s most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. It is also the home of the FIFA Club World Cup™ until at least 2018. In addition, Telemundo Deportes broadcasts the FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches, and the Premier League. Telemundo Deportes is also home to “Boxeo Telemundo Ford,” the #1 boxing program in Spanish, and “Titulares y Más,” the #1 sports news, entertainment and commentary show in Spanish, among other recognized sports properties.
Source: Nielsen, NPM, UNVSO (2/4/18), #1 Hispanic Cable during SB (6:30p-10:30p) & vs. UNI, AZA, ETV, A18-49& A18-34; vs. FOX, CBS, A18-34. #1 w/ Hispanic A18-49, 18-34, P2+ all cable nets total day (6a-6a, 2/4/18). Reach based on Pre-game, Super Bowl & Post Game programming with a 6+ min. qualifier, P2+. Hispanic cable = DSE, DFAM, GALA, CINL, BEIE, FOXD, UDN, ESPD.