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Total Audience Delivery (TAD) for Down-To-The-Wire Super Bowl XLIX Rematch Averages 22.7 Million Viewers across NBC TV Broadcast, NBC Sports Digital & NFL Mobile from Verizon
NBC-Only Viewership of 22.5 Million Viewers Up 16% from Last Year
Seahawks-Patriots Reaches Nearly 1 Million Unique Users on NBC Sports Digital Platforms – NBC’s Best-Ever NFL Sunday, Excluding Super Bowls
Last Night’s SNF was First of NBC’s Unprecedented 13 Primetime NFL Games in 43 Days
STAMFORD, Conn. – November 14, 2016 – Last night’s Seattle Seahawks’ 31-24 victory over the New England Patriots in a Super Bowl XLIX rematch on NBC’s Sunday Night Football averaged a Total Audience Delivery (TAD) of 22.7 million viewers across NBC and NBC Sports Digital platforms – marking the most-watched Week 10 NFL primetime game since 1998, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only broadcast of Seahawks-Patriots averaged 22.51 million viewers — ranking as the most-watched Week 10 NFL primetime game in 18 years (22.54 million for Packers-Steelers on ABC’s MNF, 11/9/98). In addition, the 22.5 million viewers topped last year’s Week 10 SNF game by 16% (19.4 million for Cardinals-Seahawks).
NBCSports.com and the NBC Sports App registered 956,000 uniques for Seahawks-Patriots – NBC’s highest-ever total for a Sunday NFL game, excluding Super Bowls. Last night’s uniques is also up 121% from last year’s Week 10 SNF game (433,000). The Average Minute Audience (AMA) for last night’s live stream via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ and NFL Mobile from Verizon was 189,000 viewers.
NBC-only viewership for Seahawks-Patriots peaked at 24.5 million from 9:30-9:45 p.m. ET, while the closing minutes of the game (11:30-11:43 p.m. ET) averaged 23.0 million viewers.
Last night’s game (8:32-11:43 p.m. ET) registered a TV-only national household rating of 12.7/22 – up 11% from Cardinals-Seahawks last year (11.4/20).
Last night’s SNF game was the first of NBC’s unprecedented 13 primetime games in a 43-day span. Below are NBC’s primetime NFL games for the remainder of the 2016 season.
|2016 NBC SUNDAY NIGHT FOOTBALL & THURSDAY NIGHT FOOTBALL|
|Thurs., Nov. 17||Week 11||New Orleans Saints at Carolina Panthers**|
|*Sun. Nov. 20||Week 11||Green Bay Packers at Washington Redskins|
|***Thurs. Nov. 24||Week 12||Pittsburgh Steelers at Indianapolis Colts|
|*Sun. Nov. 27||Week 12||Kansas City Chiefs at Denver Broncos|
|Thurs., Dec. 1||Week 13||Dallas Cowboys at Minnesota Vikings**|
|*Sun. Dec. 4||Week 13||Carolina Panthers at Seattle Seahawks|
|Thurs., Dec. 8||Week 14||Oakland Raiders at Kansas City Chiefs**|
|*Sun. Dec. 11||Week 14||Dallas Cowboys at New York Giants|
|Thurs., Dec. 15||Week 15||Los Angeles Rams at Seattle Seahawks**|
|*Sun. Dec. 18||Week 15||Pittsburgh Steelers at Cincinnati Bengals|
|Thurs., Dec. 22||Week 16||New York Giants at Philadelphia Eagles**|
|Sun. Dec. 25||Week 16||Denver Broncos at Kansas City Chiefs|
|*Sun. Jan. 1||Week 17||TBD|
** Also on NFL Network and live streamed on Twitter, NBCSports.com and the NBC Sports app
*** Thanksgiving Night Game
–NBC SPORTS GROUP–