Lawson, a Japanese convenience store chain, is partnering with Discover Fictions, a Japanese publisher, to promote the works of virtual idol / novelist Hajime Humino, an original character voiced by Ayana Taketatsu.
In additional to stocking Humino’s books, the promotion involves new artwork featuring Humino dressed in an outfit inspired by the official Lawson’s uniform as well as a postcard giveaway at 1500 Lawson stores throughout Japan.
Hajime Humino is a virtual idol / novelist created by Discover Fictions to appeal to fans of both idol music and reading. She currently has 8 light novels published in her name, and she even has her own official Twitter feed.
For more information about Hajime Humino and the NOVELiDOL project, please check out the official Japanese home page here.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.