NBC/NFL NETWORK “THURSDAY NIGHT FOOTBALL” FINISHES SEASON AS PRIMETIME’S #2 FALL TV SHOW BEHIND NBC’S “SUNDAY NIGHT FOOTBALL”

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Friday, December 23, 2016 – 14:32

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Last Night’s Giants-Eagles is 2nd Most-Watched Thursday Night Football Game of 2016 as NBC, NFL Network & Twitter Post “Total Audience Delivery” Average of 18.3 Million Viewers 

NBC/NFL Network/Twitter 5-Game Thursday Night Football Series Posts “Total Audience Delivery” Average of 17.4 Million Viewers

TV-Only Viewership for 5 NBC/NFL Network Thursday Night Football Games Averages 17.0 Million Viewers – 2nd-Best among Fall Primetime Shows

STAMFORD, Conn. – December 23, 2016 – The NBC/NFL Network television presentation of Thursday Night Football, which concluded last night with an exciting Philadelphia Eagles five-point victory over the New York Giants, will finish the fall TV season as primetime’s #2 show behind only NBC’s Sunday Night Football, according to live + same day data from The Nielsen Company.

Highlights from last night and the full five-game NBC/NFL Network/Twitter TNF package:

  • The NBC/NFL Network/Twitter Thursday Night Football five-game series averaged a “Total Audience Delivery” of 17.4 million viewers.
  • The NBC/NFL Network TV-only Thursday Night Football coverage averaged 17.0 million viewers for this season’s five-game series — ranking as primetime TV’s #2 show this fall, behind only NBC’s SNF (20.1 million viewers), according to Nielsen live + same day data.  The Average Minute Audience (AMA) for the live stream of the five TNF games via Twitter, NBC Sports Digital, and NFL Digital averaged 374,400 viewers.
  • Last night’s Philadelphia Eagles’ 24-19 victory over the rival New York Giants on Thursday Night Football averaged a Total Audience Delivery (TAD) of 18.3 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics and Twitter.
  • The NBC/NFL Network TV-only coverage of Giants-Eagles averaged 17.9 million TV-only viewers – ranking as the #2 most-watched Thursday Night Football game of 2016, behind the record-setting Cowboys-Vikings TNF game on NBC and NFL Network on Dec. 1 (21.8 million viewers).

TV viewership for Giants-Eagles on NBC and NFL Network peaked at 20.6 million from 11:15-11:30 p.m. ET. Last night’s game (8:27-11:38 p.m. ET) registered a national household TV rating of 10.6/20.

The Average Minute Audience (AMA) for last night’s live stream via Twitter, NBC Sports Digital, and NFL Digital was 350,000 viewers.

In total, Twitter reached 3.3 million combined worldwide viewers for pregame coverage and Giants-Eagles for a minimum of three seconds with that video being 100% in view. For the Thursday Night Football game alone, Twitter reached 2.8 million viewers. The average audience (AMA) watching Thursday Night Football on Twitter properties was 240,000.

THURSDAY NIGHT FOOTBALL