NBC OLYMPICS’ PYEONGCHANG COVERAGE DELIVERED MOST DOMINANT WINTER GAMES TUESDAY NIGHT EVER, WITH TAD OF 22.6M VIEWERS

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Wednesday, February 14, 2018 – 17:30

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With First-Ever Nightly Winter Games Coverage, NBCSN Ranks as #1 Primetime Cable Network from Saturday through Tuesday

NBC “Primetime Plus” Viewership up 32% From Sochi Late Night Show

NBC Sports Digital Delivers Largest Primetime Audience for PyeongChang Competition to Date

STAMFORD, Conn. – February 14, 2018 – NBC Olympics’ coverage of the PyeongChang Olympics delivered the most dominant Winter Games Tuesday night ever, posting a Total Audience Delivery (TAD) average of 22.6 million viewers, according to live plus same day official national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen “out of home” viewership will be available this week.)

Last night’s NBC/NBCSN average of 22.3 million viewers dominated the TV competition – more than doubling the combined 10.6 million primetime viewers for ABC, CBS and FOX. The NBC-only 21.0 million viewers in the 8-11 p.m. ET primetime window topped by 98% the other broadcast networks – marking the most dominant Winter Games Tuesday night ever (people meter history, since Sept. 1987).

NBCSN RANKS #1; NBC “PRIMETIME PLUS” UP 32% FROM SOCHI LATE NIGHT

  • NBCSN’s live primetime coverage of the PyeongChang Olympics has averaged 2.4 million viewers since the opening Saturday night (Feb. 10) – ranking as the most-watched cable network in primetime over the four-day span from Saturday through last night.
  • In addition, NBC’s “Primetime Plus” show, which follows local news broadcasts on NBC stations, is averaging a Total Audience Delivery of 9.8 million viewers though Tuesday night – up 32% from the 2014 Sochi Olympics late night show over the comparable time frame (7.4 million viewers).

 

NBC SPORTS DIGITAL POSTS LARGEST PRIMETIME PYEONGCHANG AUDIENCE

  • NBC Sports Digital delivered its largest primetime PyeongChang viewership for a competition night, with an average minute audience of 321,000 for Tuesday night’s coverage.
  • Last night’s coverage of Shaun White’s gold-medal performance in the halfpipe delivered 445,000 concurrents – ranking as the second-most streamed event in NBC Olympics’ Winter Games history, behind only the USA-Canada semi-final men’s hockey game in Sochi.

 

ADDITIONALLY…

  • For the fourth consecutive night, the Total Audience Delivery provided an increase of at least 10% over the NBC broadcast viewership (TAD chart below). NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
  • Last night’s NBC/NBCSN viewership peaked at 28.2 million viewers from 10-10:15 p.m. ET, highlighted by Shaun White’s gold medal run in the halfpipe and the pairs short program figure skating.
  • NBC’s PyeongChang Olympics full broadcast last night (8-11:20 p.m. ET) averaged 20.5 million viewers and posted an 11.8/21 household rating. Viewership includes the West Coast primetime encore.

 

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Fri. 2/9* 28.3 million 27.8 million 2%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%
Tues. 2/13 22.6 million 20.5 million 10%
Average 23.6 million 21.5 million 10%

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS TOTAL AUDIENCE DELIVERY

  PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Fri.* 28.3 million 31.7 million 14.9 rating 17.0 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating
First Tues. 22.6 million 23.7 million 13.0 rating 13.7 rating
Average 23.6 million 25.1 million 13.1 rating 14.0 rating

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN TUESDAY PRIMETIME:

1. Salt Lake City 24.8/46
2. Denver 23.7/42
3. Kansas City 22.0/35
4. Minneapolis 21.0/38
5. Milwaukee 20.9/33
6. Seattle 20.1/36
7. San Diego 18.7/35
8. Richmond 18.5/27
9. Portland 18.1/34
10. Austin 17.8/31

Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

— PYEONGCHANG 2018 —