“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS ELECTION NIGHT AND THE WEEK ACROSS THE BOARD

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Tuesday, November 15, 2016 – 11:57

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NEW YORK (November 15, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the week of November 7, averaging 8.8 million total viewers, leading “ABC World News Tonight” by +42,000 viewers and “CBS Evening News” by 1.43 million viewers (+20%). Week to week, Nightly News delivered the biggest growth among total viewers (+821,000 or +10%), A25-54 (+479,000 or +25%) and A18-49 (+416,000 or +30%).

Nightly News posted its biggest non-Olympics audience since the week of February 29, 2016. On Election Night, Nightly News ranked #1 across the board, averaging 8.1 million total viewers and 2.9 million A25-54 viewers. On Wednesday evening, Nightly News averaged 9.6 million total viewers, its biggest non-Olympics total viewer delivery since February 22, 2016.

Nightly News continues its dominance in the demo, averaging 2.4 million A25-54 viewers for the week, leading ABC by +297,000 (+14%) and CBS by +588,000 (+33%). This was Nightly News’s best non-Olympics A25-54 delivery since the week of January 25, 2016 and its widest demo advantages over the competition in five weeks. Among A18-49, Nightly News averaged 1.41 million viewers for the week, topping ABC by +278,000 (+18%) and CBS by + 529,000 (+41%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 67 of the last 68 weeks.

Season to date, Nightly News is the only evening newscast to post growth among A25-54 viewers (+9,000) and is showing the biggest increase among A18-49 viewers (+49,000). The NBC News broadcast is having its best A25-54 delivery and lead over ABC to start a season in three years (2013-14).

Weekly Highlights: 

  • Nightly News ranked #1 across the board, averaging 8.8 million total viewers, leading “ABC World News Tonight” by +42,000 viewers and “CBS Evening News” by 1.43 million viewers (+20%).
  • Nightly News posted its biggest non-Olympics audience since the week of February 29, 2016.
  • Week to week, Nightly News delivered the biggest growth among total viewers (+821,000 or +10%), A25-54 (+479,000 or +25%) and A18-49 (+416,000 or +30%).
  • On Election Night, Nightly News ranked #1 across the board, averaging 8.1 million total viewers and 2.9 million A25-54 viewers.
  • On Wednesday evening, Nightly News averaged 9.6 million total viewers, its biggest non-Olympics total viewer delivery since February 22, 2016.
  • Nightly News averaged 2.377 million A25-54 viewers, outperforming ABC by +297,000 (+14%) and CBS by +588,000 (+33%).
  • This was Nightly News’s best non-Olympics A25-54 delivery since the week of January 25, 2016 and its widest demo advantages over the competition in five weeks.
  • Week to week, Nightly News’s demo lead over ABC was 79% higher (+297,000 vs. +166,000 prior week) while its lead over CBS was up 46% (+588,000 vs. +403,000 prior week).
  • Nightly News has ranked #1 in A25-54 and A18-49 for 67 of the past 68 weeks.
  • Nightly News averaged 1.814 million A18-49 viewers, topping ABC by +278,000 (+18%) and CBS by +529,000 (+41%).
  • Excluding Olympics, this is Nightly News’s best A18-49 delivery since the week of January 18, 2015 and biggest advantage over ABC since the week of January 25, 2016.

Season Highlights:

  • Season to date, Nightly News is the only evening newscast to post growth among A25-54 viewers (+9,000) and is showing the biggest increase among A18-49 viewers (+49,000).
  • Nightly News is having its best A25-54 delivery and lead over ABC to start a season in three years (2013-14).
  • Versus last season, Nightly News has increased its A25-54 lead over ABC by 72% (+244,000 vs +142,000 last year).

Week of November 7 – November 11, 2016:

  Total Viewers      A25-54 Rating      A25-54 Viewers      A18-49 Rating      A18-49 Viewers     
NBC      8.750 1.98 2.377 1.41 1.814
CBS  7.321 1.49 1.789 1.00 1.285
ABC  8.708 1.73 2.080 1.20  1.536

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