NBC DOMINATES THE RATINGS WEEK OF JULY 31-AUG. 6 WITH 4 OF THE TOP 8 PRIMETIME SHOWS ON THE BIG 4 IN 18-49

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Tuesday, August 8, 2017 – 13:14

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It’s the Most-Watched Week for Any Network in Nine Weeks & Top-Rated in 18-49 in Eight Weeks

“America’s Got Talent,” “NFL Hall of Fame Game” “World of Dance” & “American Ninja Warrior” All Rank Among the Week’s Eight Highest-Rated Primetime Shows on ABC, CBS, NBC or Fox

In Total Viewers, “America’s Got Talent” “Hall of Fame Game” & “World of Dance” Rank #1-2-3; It’s the Season’s Top “Talent” in Total Viewers and 18-49

Monday’s “Midnight, Texas” Grabs the Top Week 2 Rating for Any New Or Returning Drama on the Big 4 So Far This Summer, “Ninja” Is Monday’s “Most-Watched Telecast

L+3: “Midnight, Texas” Delivers the Biggest L+3 Lifts of the Night on the Big 4 in 18-49 Percentage & Total Viewers

NBC Dominates Tuesday, as “Talent” Equals Its Highest 18-49 Rating in Three Years, Scores New Season Highs in 18-49 and Total Viewers; “World of Dance” Equals Its 18-49 High Since June

L+3: “Talent” Captures Tuesday’s Top L+3 Lifts in 18-49 Rating and Total Viewers, “World of Dance” Scores the Biggest Lift on the Big 4 in 18-49 Percentage

Thursday’s Cardinals-Cowboys NFL Preseason Game Sweeps the Night in Every Key Measures, Is the Top Weeknight NFL Preseason Game in Six Years

NBC Wins Friday Among the Big 4 Networks in 18-49 and Total Viewers, It’s the 12th Straight Friday NBC Has Ranked #1 or Tied for #1 Excluding Sports

L+3: The Prior Friday’s “Dateline” Generates the Night’s Biggest L+3 Lifts on the Big 4 in 18-49 Rating & Percentage, Plus Total Viewers

NBC Takes Saturday Night Among the Big 4 in 18-49 and Total Viewers, “Dateline Mystery” Ranks as the #1 Primetime Show of the Night

UNIVERSAL CITY, Calif. — Aug. 8, 2017 — NBC has won the ratings week of July 31-Aug. 6 among the Big 4 networks in the key demographic of adults 18-49, as well as total viewers and every key ratings measure, led by four of the week’s top eight ratings among Big 4 primetime shows from “America’s Got Talent,” the “NFL Hall of Fame Game,” “World of Dance” and “American Ninja Warrior,” according to “live plus same day” figures from Nielsen Media Research.

NBC’s average for the week of 5.4 million viewers makes this the most-watched week for any network in nine weeks, since ABC averaged 6.8 million for June 5-13 during the NBA Finals. In adults 18-49, NBC’s 1.2 rating makes this the highest-rated week for any net in eight weeks, since ABC’s 1.5 for June 12-18, also during the NBA Finals.

“America’s Got Talent” paced the week with season-high results in 18-49 and total viewers, with its 2.8 rating in 18-49 the highest for any primetime entertainment telecast on the Big 4 networks since March 22 (2.8 for Fox’s “Empire”) and the 13.227 million in total viewers a primetime high for Big 4 entertainment programming since May 9 (13.389 million for CBS’ “NCIS”). “Talent” has been the #1 entertainment show of the week on broadcast TV every week it’s aired this summer in both 18-49 and total viewers.

Finishing among the eight top-rated primetime shows on the Big 4 networks last week were: “America’s Got Talent” (#1), the “NFL Hall of Fame Game” (#2), “World of Dance” (#6) and “American Ninja Warrior” (#8). Rankings exclude sports pre- and post-game shows.

In total viewers, NBC accounted for the week’s three most-watched programs on the broadcast networks: the most-watched “Talent” of the season (#1), the “Hall of Fame Game” (#2) and “World of Dance” (#3).

This is NBC’s seventh straight weekly win in 18-49 and the network has taken six of seven in total viewers.

Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the 10th straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC has won nine of the last ten weeks in entertainment-program ratings.

Season to date, NBC ranks #1 in adults 18-49, with a +19% margin over CBS and Fox, despite Fox’s boosts from the Super Bowl and last fall’s seven-game Cubs-Indians World Series. NBC also ranks #1 or tied for #1 for the season among ABC, CBS, NBC and Fox in adults, men and women 25-54; men and women 18-49; adults 18-34 and women 18-34.

Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49.

Week 46 Averages

Adult 18-49 Rating, “L+SD,” July 31-Aug. 6

NBC…1.2

ABC…0.7

CBS…0.7

Fox…0.5

CW…0.2

Total Viewers

NBC…5.4 million

CBS…4.0 million

ABC…3.3 million

Fox…1.6 million

CW…0.9 million

Season to Date, All Programs

Adult 18-49 Rating, “Most Current”

NBC…1.9

Fox…1.6

CBS…1.6

ABC…1.5

CW…0.6

Total Viewers

CBS…8.6 million

NBC…7.6 million

ABC…5.9 million

Fox…5.1 million

CW…1.7 million

Season to Date, Entertainment Programs Only

Adult 18-49 Rating, “Most Current”

Excludes Live News & Sports

NBC…1.6

ABC…1.5

CBS…1.4

Fox…1.2

CW…0.6

NBC highlights for the week of July 31-Aug. 6:

Monday

“American Ninja Warrior” (1.4/6 in 18-49, 5.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night in total viewers with its most-watched telecast since June 26 (5.912 million).

“Live Plus Three Day” Ratings: “Ninja” grew by +13% in 18-49 (from a 1.42 rating to a 1.61) and +596,000 viewers overall (5.9 million to 6.5 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +24% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.42 to a 1.76) and +1.0 million viewers overall (5.7 million to 6.7 million).

Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).

“Midnight, Texas” (0.8/3 in 18-49, 3.3 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, scoring the top Week 2 rating for any new or returning summer drama on the Big 4 networks so far this summer and tying the July 27 episode of NBC’s “The Night Shift” as the second-highest-rated telecast of any new or returning summer drama on ABC, CBS, NBC or Fox so far this summer. L+3: “Midnight, Texas” grew by +47% in 18-49 (0.79 to 1.16) and mor than +1.2 million viewers overall (3.3 million to 4.5 million) going from L+SD to L+3, for the biggest L+3 lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: The July 24 premiere of “Midnight, Texas” generated a L+7 increase of +0.59 in 18-49 rating (0.94 to 1.53), the best L+7 lift for the debut of a new broadcast summer drama in two years, since ABC’s “The Whispers” on Monday June 1, 2015 (+1.07).

Tuesday

NBC won Tuesday night, beating the ABC-CBS-Fox competition combined in 18-49, total viewers and every other key measure.

“America’s Got Talent” (2.8/12 in 18-49, 13.3 million viewers overall from 8-10 p.m. ET) set new season highs in adults 18-49 and total viewers, generating the show’s top results since last summer’s season finale (2.8 in 18-49, 14.4 million viewers overall from 8-10 p.m. on Wednesday, Sept. 14, 2016). The 2.8 rating equals a three-year high for “Talent” in 18-49, matching last summer’s Monday and Tuesday finales for the show’s highest 18-49 rating since Tuesday, June 3, 2014 (2.9). Versus the same night last year, “Talent” was up +12% in 18-49 (2.8 vs. 2.5 on Aug. 2, 2016) and +1.8 million persons or +15% in total viewers (13.3 million vs. 11.6 million) and was the night’s #1 show of the night on the Big 4 networks in 18-49, total viewers and all other key categories. L+3: “Talent” increased by +24% in 18-49 (2.76 to 3.43) and +2.4 million viewers overall (13.3 million to 15.7 million) going from L+SD to L+3 Nielsens. The increases of +0.67 of a rating point and +2.406 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers. L+7: “Talent” is growing by +37% this season in 18-49 rating (from a 2.57 to a 3.52) and +3.4 million viewers overall (12.5 million to 15.9 million) going from L+SD to L+7.

“World of Dance” (1.7/7 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) equaled its highest 18-49 rating since June 27 (1.8) and earned its top total-viewer result since July 11 (7.1 million) growing week to week by +6% in 18-49 (1.7 vs. 1.6) and +2% in total viewers (7.0 million vs. 6.9 million). “World” dominated the time period among ABC, CBS and NBC in every key category, beating the ABC-CBS competition combined in all key demographics. “World” was also the #2 show of the night on the Big 4 in adults 18-49, total viewers and every other key measure, behind only “Talent.” L+3: “World” grew +31% in 18-49 (1.73 to 2.27) and +1.9 million viewers overall (7.0 million to 8.9 million) going from L+SD to L+3. The +31% increase is the night’s biggest L+3 lift on the Big 4 in 18-49 percentage). L+7: So far this season, “World of Dance” has increased by +40% in 18-49 rating going from L+SD to L+7 (from a 1.87 to a 2.62) and +2.4 million viewers overall (7.9 million to 10.3 million).

Wednesday

A rebroadcast of “America’s Got Talent” (0.9/4 in 18-49, 4.8 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in total viewers, behind only “Big Brother.”

“The Carmichael Show” (0.7/3 in 18-49, 3.0 million viewers overall from 9-9:30 p.m. ET) grew +0.1 of a point or +17% week to week in 18-49 (0.7 vs. 0.6) and ranked #1 or tied for #1 the timeslot among the Big 4 networks in adults 18-34, women 18-34 and all key adult-male demos.

Will add significant viewership via time-shifting and VOD – “Carmichael” has grown by +24% this season in 18-49 rating (from a 0.75 to a 0.93) and +522,000 viewers overall (3.6 million to 4.1 million) going from L+SD to L+7. L+3: “Carmichael” increased by +24% in 18-49 (0.70 to 0.87) and +456,000 viewers overall (3.0 million to 3.4 million) going from L+SD to L+3 Nielsens. L+7: “Carmichael” has grown by +24% this season in 18-49 rating (from a 0.75 to a 0.93) and +522,000 viewers overall (3.6 million to 4.1 million) going from L+SD to L+7.

An encore telecast of “The Carmichael Show” (0.6/2 in 18-49, 2.3 million viewers overall from 9:30-10 p.m. ET) tied for the time-period victory among the Big 4 in adults 18-49 in a slot that featured original competition from Fox’s “The F Word” and CBS’ “Salvation.”

A rebroadcast of “Law & Order: Special Victims Unit” (0.6/2 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49.

Thursday

NBC Sports coverage of the Arizona Cardinals-Dallas Cowboys NFL Hall of Fame Game (2.5/11 in 18-49, 8.2 million viewers overall from 8:07-11:04 p.m. ET) won the night in 18-49, total viewers and all other key measures. The Cardinals-Cowboys coverage was the top-scoring weeknight NFL preseason game on the Big 4 networks in 18-49 or total viewers in six years, since Thursday, Aug. 18, 2011 (Eagles-Steelers on Fox, 3.1 in 18-49, 8.6 million viewers overall).

Friday

NBC won Friday night among the Big 4 networks in adults 18-49 and total viewers, marking the 12thstraight Friday NBC has finished #1 or tied for #1 in 18-49 among ABC, CBS, NBC and Fox, excluding sports (excludes ABC’s NBA Finals coverage on June 9).

An encore telecast of “America’s Got Talent” (0.8/4 in 18-49, 4.2 million viewers overall from 8-10 p.m. ET) tied as the #1 show of the night on ABC, CBS, NBC or Fox in adults 18-49 (with ABC’s “Shark Tank” encore and “20/20”) and grew +14% versus the prior week’s rebroadcast in this time period in adults 18-49 (0.8 vs. 0.7) and +6% in total viewers (4.242 million vs. 4.064 million).

“Dateline NBC” (0.7/3 in 18-49, 1.0 in adults 25-54, 3.7 million viewers overall from 10-11 p.m. ET) ranks #2 in the time period among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers and ranks as the #1 newsmagazine of the night in total viewers. L+3: The prior Friday’s “Dateline” increased by +29% in 18-49 (0.77 to 0.99) and +964,000 viewers overall (4.2 million to 5.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating, 18-49 percentage and total viewers. L+7: Friday’s “Dateline” is growing by +33% this season in 18-49 rating (from a 0.92 to a 1.22) and +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.

Saturday

NBC won the night among the Big 4 networks in adults 18-49 and total viewers. NBC has finished #1 or tied for #1 among those networks on five of the past six Saturdays in 18-49 and has ranked #1 among those nets for six Saturdays in a row in total viewers.

“Dateline Saturday Night Mystery” (0.6/3 in 18-49, 0.8 in 25-54, 3.7 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers, delivering its most-watched telecast since April 8 (4.2 million) and equaling the show’s adult 18-49 and 25-54 highs since that same date (0.7 in 18-49, 1.0 in 25-54). L+3: The prior week’s “Dateline Mystery” increased by +17% in 18-49 (0.47 to 0.55) and +336,000 viewers overall (3.1 million to 3.5 million) going from L+SD to L+3 Nielsens. L+7: “Dateline Mystery” is increasing by +15% this season in 18-49 rating (from a 0.60 to a 0.69) and +400,000 viewers overall (3.7 million to 4.1 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)

An encore telecast of “Law & Order: Special Victims Unit” (0.4/2 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) tied for #1 in the hour among ABC, CBS and NBC in adults 18-49 and adults 25-54, growing +15% versus the prior week’s rebroadcast in this timeslot in total viewers (2.4 million vs. 2.1 million).

Sunday

An encore telecast of “Dateline NBC” (0.6/3 in 18-49, 0.9 in 25-54, 3.9 million viewers overall from 7-8 p.m. ET) finished within 0.1 of a point of CBS’ “60 Minutes” encore in 18-49 (0.6 vs. 0.7) and also within 0.1 of the timeslot lead among the Big 4 networks (0.6 vs. 0.7 each for “60 Minutes” and ABC’s “America’s Funniest Home Videos” rebroadcast). L+7: Sunday’s “Dateline” is increasing by +18% this season in 18-49 rating (from a 0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million) going from L+SD to L+7. Upscale: Sunday’s “Dateline” is generating strong upscale results, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)

A rebroadcast of “The Wall” (0.6/2 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET): retained 100% of its lead-in in adults 18-49.

An encore telecast of “American Ninja Warrior” (0.7/3 in 18-49, 2.9 million viewers overall from 9-11 p.m. ET) tied for #1 in its two-hour timeslot among the Big 4 networks. The Ninja rebroadcast grew +33% from its first half-hour to its fourth in adults 18-49 (0.6 to 0.8).

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com