MSNBC WEEKDAY PRIME WINS WEEK IN A25-54 DEMO FOR THE FIRST TIME SINCE 2009

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Monday, May 15, 2017 – 18:29

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NEW YORK (May 15, 2017) – For the week of May 8, MSNBC finished as the #1 cable news network in weekday prime (M-F 8-11pm) in the key A25-54 demo, according to Nielsen. This is the first weekly win for MSNBC in A25-54 since the week of December 29, 2008 (the first week of 2009 ratings).

In total viewers, MSNBC weekday prime averaged 2.4 million – almost double that of CNN’s 1.3 million and just behind FOX News’ 2.6 million. For A25-54, MSNBC averaged 590,000 viewers (vs. CNN’s 464,000 and FOX News’ 524,000).

Three programs were #1 in A25-54 in their respective time periods: “The Rachel Maddow Show” at 9pm, “The Last Word with Lawrence O’Donnell” at 10pm, and “The 11th Hour with Brian Williams” at 11pm. The re-air of “The Rachel Maddow Show” also topped FOX News and CNN at 12am.

“Maddow,” “The 11th Hour” and the midnight re-air of “Maddow” were also #1 among total viewers, beating FOX News and CNN.

On Thursday, the day of NBC News’ exclusive interview with President Trump, MSNBC beat CNN by over 400K viewers in the 6a-2a daypart. It was MSNBC’s biggest daily lead over CNN in 8 years. MSNBC also ranked #1 across the board in A25-54 from 7pm – midnight.

For the week among all cable nets, MSNBC ranked #2 in total viewers for prime and M-F 6a-2a.

Week of May 8 in A25-54 Demo (Nielsen)

MSNBC CNN FOXNC HLN 4 Net Share Rank
M-F 8-11p 590 464 524 88 1,666 35 1

Week of May 8 in Total Viewers (Nielsen)

MSNBC CNN FOXNC HLN 4 Net Share Rank
M-F 8-11p 2,391 1,316 2,598 253 6,558 36 2

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For more information contact:

Rachel Zuckerman

o: 212-664-3996

e: Rachel.Zuckerman@nbcuni.com

Errol Cockfield

o: (212) 664-3534

e: Errol.Cockfield@nbcuni.com

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