“Madoka Magica” Crosses Over with Lawson for Sleepover-Themed Candy Campaign

Even zombified magical girls subject to the whims of alien species enjoy a sleepover once in a while — and Lawson Limited’s end-of-year tie-up campaign sees it crossing over with Madoka Magica to bring new art, and a few sweet treats, to magical girl fans.

 

 

Starting December 27, Lawson will be making the following items available:

 

Character Tatami Rubber Straps (600 yen each):



Clear Files (1,000 yen for a set of all three):





Lawson will also be selling the following candy/merchandise combo packs starting in January 2017:

 

Bromide Gum Packs (278 yen for L size, 463 yen for 2L size):







Poster Gum — one mini-poster packaged with fruit-flavored gum (278 yen each):




All items will remain on sale until supplies run out.

 

Source: Animate Times

 

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Kara Dennison is responsible for multiple webcomics, runs social media and interviews for (Re)Generation Who, and is half the creative team behind the OEL light novel series Owl’s Flower. She blogs at karadennison.com and tweets @RubyCosmos.