To celebrate the 25th anniversary of its light novel imprint Dengeki Bunko this year, Kadokawa started accepting pre-orders for a 1/7 scale pre-painted swimsuit figure of Asuna, the main heroine from the imprint’s mega hit series Sword Art Online, on the Dengeki brand’s official online store Dengekiya today on April 10. The imprint was originally launched by Media Works in 1993 and released over 3,000 titles by 2015.
Kadokawa plans to offer various projects for the anniversary for one year period from April 2018 to March 2019. This swimsuit Asuna figure is the first item from its “Dengeki Bunko 25th Anniversary Goods” project, and more products inspired by the imprint’s popular series and characters are scheduled to be added soon.
The 23 cm-tall Asuna figure is based on her swimsuit art drawn by the Sword Art Online novel series’
official illustrator abec originally for the “Dengeki Bunko Surpassing 3,000 Title!! Big Thanks Fair”
campaign in 2015. It will be released in two editions: the figure-only regular edition (14,018 yen/131 US
dollars) and the limited edition (16,718 yen/156 US dollars) with a B2-size (72.8 cm x 51.5 cm) tapestry
featuring abec’s original illustration. Pre-orders will be accepted until June 18, and the items will be
shipped in March 2019.
Tapestry for the limited edition
“Dengeki Bunko Surpassing 3,000 Title!! Big Thanks Fair” main visual
— 電撃オンライン (@dengekionline) 2015年8月7日
Source: Kadokawa press release
(C)2017 Reki Kawahara/KADOKAWA Ascii Media Works/SAO-A Project